Ads and Oddities #9
Ad/Odds Leaping the Rails: Two-Faced Woman (1941) and Unfaithfully Yours (1948)
TWO-FACES HAD GARBO, BUT WERE THEY ENOUGH? --- Was Two-Faced Woman so dire as to lose money and wreck Greta Garbo’s career? Some history says yes, Two-Faced with but one face since 1941 and that was failure, artistic plus economical (reshooting more the culprit). Two-Faced Woman also stirred Legion of Decency uproar a wider public became aware of, being hep to such plus star lives, not as fed by fan press but understood from reading between lines vetted by studio authority, viewers resentful of effort to limit what they could watch. MGM added scenes to mollify monitors, ergo added costs. Story set-up of Garbo masquerading as her own twin sister to captivate mate Melvyn Douglas was called immoral, shots and a scene tacked in to make Douglas wise to the gambit and incidentally rob the film of humor or even logic. Farce might do without the latter, but this insulted a public spoon-fed like children, bad word of mouth the result. Surely there were smoother ways out of the mess, but Metro had not time or inclination to fashion a fix. Two-Faced Woman was textbook instance of too many cooks spoiling broth. Garbo took brunt for being most visible offender, her more laughed at than with. She was said to have big feet, at least to Tex Avery and Hollywood Steps Out reckoning, Warners’ animated demolishment of star vanities offered a same year as Two-Faced Woman. I over time saw enough Two-Faced fragments to assume overall badness, ads as here incentive to face music that was ninety-minute whole. Like much we dread, Two-Faced Woman came off not half so wretched, joy enough in sections to forgive the rest. GG rhumbas, much publicized then, enjoyable now and not just for her but crowded and dancing ensemble in night club setting. Remember a same season’s Deanna Durbin and Charles Laughton cutting rug for It Started with Eve? This evokes that, and pleases. Slapstick on skis does as well, even if Garbo and co-star Melvyn Douglas went nowhere near snowy location. This was fun enough to make memorable chunk of Robert Youngson’s Big Parade of Comedy in 1964.
Idea of Two-Faced Woman was to go Ninotchka one, no plenty, better. If Garbo was out of character then, watch her wildly so now. Critics and former admirers compared it to seeing one’s grandmother fallen down drunk. Considering appetite for comedy increased with onslaught of war (Two-Faced playdates mostly for ’42), I’m surprised the show didn’t do better, again blame heavy paw of censorship known, written about, reviled, trades and mainstream press all over the controversy. Would-be reassuring ads were like being slapped with bladders. Did her public not trust their “favorite” star to amuse them? “The New Garbo’s a Darbo” fooled few. Elsewhere for Leo, Joan Crawford in A Woman’s Face showed a loss, as did Norma Shearer’s last two, plus Jeanette MacDonald in I Married an Angel. To necessarily clean house was to let more than Garbo go. It helps to read about Two-Faced Woman ahead of watching, this to reach understanding of how and why so much went wrong (Mark Vieira gives a best account in his Garbo book). Failed films can fascinate where we know troubled background. There didn’t seem to be incentive enough at Metro to find a new direction for Garbo. Partly that was her own fatigue and detachment from the character of “Greta Garbo” which would have to change now in order to survive. Madame Curie, proposed and GG-rejected before, might have worked (did for Greer Garson), being European set with its lead harvesting uranium. Garbo had always been a fish out of MGM water, self-conscious for lack of English language skill and formal education. There were too few who’d speak for her, Garbo’s own interactions difficult for all concerned. Her powers before the camera were instinctive and maybe she understood them least of anyone. With enough money now to quit, why not quit?
UNFORTUNATELY, OURS --- What fast shuffling this was, east coast handlers faced sudden with Roxy crash and Preston Sturges’ new comedy burning. Pictures had opened soft before, never so gelatinous as this. Unfaithfully Yours was funny, right? Seems few thought so, or did they give it a chance? Zanuck had confidence from script to screen, said this was some of best writing he’d ever come across, Sturges direction his customary sure-footed. For all intent/purpose, this should have been a triumph along past line of Morgan Creek, Hail Hero, stack of others that pleased for Paramount. Skill at anything starts, peaks, eventually fades, whens and whys debated from there to frustrated forever. No crystalline ball would tell why Unfaithfully Yours failed but fail it did, far from enough admissions collected at Roxy doors. Trades attributed disaster to scandal the result of self-administered overdose by Carole Landis, late of Fox employ and personal-involved with Rex Harrison, unfaithfully hers as he similarly was to Mrs. Harrison, nee Lilli Palmer, Brit player lately known and liked in American films. A public but lightly tolerant of Harrison now viewed him as cad incarnate, cheating upon his wife and driving likeable Landis to suicide. Go see a movie, let alone a comedy, with this guy? Let's not, said 1948 viewership. Flap got beyond fan press and splattered all over Unfaithfully Yours. For Fox to offer laughs along lines of marital infidelity was ill-timed in earnest, Harrison as harried husband a fool’s errand for publicity. What was needed, desperately so, was a new as in radically new, slant for selling. Toward this came a pressbook supplement with ads aimed noir-ways, murder a principal theme, “the hands around her neck will hold a razor” proposing fate for sultry Linda Darnell with Preston Sturges also-ran below a cast unlikely except for comedy. Rudy Vallee somberly intoning “Just how far can you let a woman go?” (by Rudy’s offscreen measure, skies were always the limit).
We’d call these ads ludicrous and marvel how anyone could be fooled by them. Were they? Too little, too late was this change in direction. Sturges surely blanched in event he saw such would-be last minute rescue, or maybe they appealed to his well-honed sense of irony. I like particularly the ad with Darnell posed against a spider’s web and razor hovering like for Spellbound three years before, her a ringer for Gale Sondergaard as Universal’s spider woman. Does sinister-depicted Rex Harrison evoke departed Landis where he warns, “If a woman plays around, she deserves what she gets”? Such measures as here weighted an already sinking ship, Unfaithfully Yours sleeping among fishes with $1.3 million lost. The snakebite would not heal, though there are proponents. Maltin Reviews gave it four stars (“often side-splittingly funny”). Criterion issued a DVD, but no Blu-Ray to follow. We can stream Unfaithfully Yours at Amazon and elsewhere in High-Def. Changes I’d retroactively apply? Instead of Rex Harrison … Eddie Bracken, idea of him committing murder absurdity on its face. Trouble was Harrison too believable as potential killer, at least in the dream scenes. He’s so mean to Linda Darnell in “reality” parts to turn us off, shouts too much of dialogue at Vallee, Edgar Kennedy, Al Bridge, others. I wanted one or all of them to take a poke at him. Best line, a Sturges jewel (“You’ve got it, boy, you don’t have to yearn for it”) spotted in the trailer as sample of “sparkling dialogue.” This preview as prepared prior to release may have been portent for pall to come, Unfaithfully Yours described as “six kinds of picture all rolled into one,” kinds cited as great music, sheer terror, hilarious comedy, tense drama, earlier referenced sparkling dialogue, and high temperature romance. In other words, Fox was in trouble and by evidence of this trailer and schizophrenic ads, knew it.