Something To Sing About (1937) Is Grand National Up From Poverty Row
What did the James Cagney pact achieve for Grand National? Plenty, judging by trade reportage. Imagine a biggest of stars jumping a major ship to sail with barely a skiff. It was beyond an anomaly. Grand National went from a jack to a king overnight. Their product would be welcome in top venues, seldom the case for independents before. Broadway example was a deal worked between GN sales management and circuit owner Harry Brandt, whose Globe and Central Theatres became “home of all Grand National pictures,” beginning with Something To Sing About for a September 20, 1937 Globe opening (Film Daily, 9-13-37). With Cagney at their service, Grand National might actually crack barriers protected by the eight majors, his name leading an assault on doors too long shut to outsiders. It wouldn’t quite work out that way, but GN sure raised a sweat on status-quo the behemoths thought they had solidly in place, and the trades, plus showmen nationwide, made a loud cheering section. Helping too was the good movie Something To Sing About turned out to be. This was no cheapie salvaged by its star, but a vehicle lush as possible for underdog circumstance in which it was made, allowance happily given by a show world solidly in Grand National’s corner.
The company was a year old, “under the guidance of 39-year-old president Edward L. Alperson" (Boxoffice, 5-22-37). Like any industry David, they hung on by threads relentlessly sawed by mainstream Goliaths. Grand National was formed to host outlaw Cagney, who had breached Warner walls after hard-won expungement of his contract. GN’s first with him, Great Guy, was less great shakes as a film than announcement to theatres that little guys could play with big leagues too, whatever blocks an establishment tossed in their way. Grand National would look to a harvest moon for 1937, sixty-five features announced for a coming season at a first annual convention held during May in
James Cagney was a champ to exhibitors for his stand against Warners. He wasn’t just taking them on, but a whole allied, ingrained system the bane of independent operators everywhere. Cagney for these became a one-man trust buster. To book Something To Sing About gave showmen something to show solidarity about. That this was a musical gave pause perhaps, but Cagney sang/danced before in Footlight Parade, a most successful of WB shows he did from earlier in the 30’s. Grand National was where the actor could tweak a persona he’d become bored with. Some, but not enough, were refreshed by JC hoofing it, his being an action audience, so advertising had to play up whatever punches might land in this otherwise civilized vehicle. Opening reel of Something To Sing About is entirely set on expanded stage that is “Terry Rooney’s” bandstand and club, a designer’s creation to do proud beside any that WB, Metro, the rest, could devise.
Budget filmmakers often led with a lushest backdrop to fairly shout “A” treatment ahead. Something’s nightspot, dense with extras and mile-high ceiling, lets us know, or at least imagine, that no expense will be spared. Thrust of story is Terry/Jim being lured to








The problem as the founders of United Artists found out when they banded together in the 1920s is not how great the stars nor how great the movies. The problem then and now is access to theaters.
ReplyDeleteSince the picture was so expensive, it didn't make money and was a primary reason the company soon sank beneath the waves. The Wolf, man.
ReplyDeleteThe company did not make back their money because they did not have access to theaters. Loewe's Theaters were MGM. Famous Players Theaters were Paramount. Ditto across the board. Balaban & Katz were Paramount. First National Theaters were Warner Brothers. RKO Pictures were Keith-Albee-Orpheum. Independents could make excellent motion pictures. They just could not get them shown. Columbia, Universal, Fox, United Artists did not own theaters.
ReplyDeleteI enjoyed how the movie took on (and took down) the industry, although there was something about it that looked just a little underbudget. Still, it was allegedly one of Cagney's favorite pictures. I'm surprised you didn't mention the cat-boxing scene, though:
ReplyDeletehttp://theolfisheye.blogspot.com/2016/10/movie-of-day-something-to-sing-about.html