Dateline : January 23, 1954

The big noise in Fort Smith, Arkansas is the opening of 20th Century Fox's newest Cinemascope special, How To Marry A Millionaire, and judging by the size of this ad, the Temple Theatre clearly expects boffo attendance. That stereophonic sound would have been as great a lure for me as the wide screen. Fox required exhibitors to install the sound system in those early days of Cinemascope. They didn't want the public to experience anything less than the fullest impact of their amazing new process. Note the dollar adult admission for the evening show, a pretty steep ducat for 1954.