A Saturday Cartoon Carnival
We all have our Saturday mornings to look back on. Mine were mostly Our Gang, Laurel-Hardy, an occasional Flash Gordon serial, and most prolific of all, syndicated cartoons. Winston-Salem's Channel 12 ad at left represent their years black-and-white broadcasting color cartoons from the pre-48 Warners library, short after numbing short that at a peak, ran to ninety minutes with few interruptions (local sponsorship hard to come by for such ghetto AM hours). Selections were random. There'd be a good Daffy Duck, then four or five cat/mice couplings separated only by recurrence of the Warner shield flying out of its tunnel. Popeye shows on Charlotte's Channel 9 could be dire in event of King Features horning in on Fleischer classics with one of their made-for-the-tube subjects. Overall kid reaction (and socko ratings) made less distinction, cartoons on 50/60's television being horn of plenty for stations lucky enough to exclusive-get the best packages, as trade advertised herein.
Toy and Sugar-Sweet Merchants Were Eager To Climb Aboard AAP Buyer Station Wagons During a 1956-57 Syndication Boom |
Also-Ran U,M&M Offered Betty Boop and Little Lulu To Stations That Couldn't Afford, or Missed Out On, Bugs and Popeye |
Replace Those Envelopes With Hundred Dollar Bills To Get An Idea Of How Lucrative AAP Cartoons Were For Buyer Stations |
Check Out The Billing Figure ... This Kind of Money Was Unheard Of in Kiddie Programming Up To That Time |
Here's Explanation For All Those Washed Out Prints 16mm Collectors Later Had To Cope With |
We're Fifty Five Years Later .... Does This Still Hold True? |
Do You Suppose There's a Long Retired Station Employee Out There Who's Saying, I Used To Be Brakeman Bill! |
AAP Celebrates The Very Thing Parents Worried About ... Kids Camped In Front of the TV Instead Of Playing Outdoors |
WACKY RABBIT CARTOONS (1938-1940) --- How piggy Warners got once Porky took off and race was on to develop another critter for equal, if not greater, earnings. Did edict come from Jack L. and
Wait A Minute, This is Seattle. You Mean There Were Two Brakeman Bills? |
Disney's Cartoons Had Been Undisputed Kings In Theatres, But They'd Pass On Syndicating the Library |
8 Comments:
What a wonderful post, John! That "Game Called" a.a.p. trade ad is just marvelous. Just put video game controllers in their hands, and we can "celebrate" 50+ years of sandlot baseball forsaken. No coincidence that football supplanted the ball-and-bat as our national pastime, a game as action-filled (and violent) as any Warner or M.G.M. toon.
You failed to mention the best part of COPS IS ALWAYS RIGHT (1938), and many another Fleischer Popeye: that great mumbling of wisecracks and bad puns Jack Mercer brought to the Sailor Man. Since the Fleischers - unlike pretty much every other cartoon factory - recorded the dialogue AFTER the cartoon was completed, there's some terrific ad-libbing going on. One of my very favorite bits is in that same year's A DATE TO SKATE. Olive's foot is being measured for roller skates, and she remarks, "I wear a size four, but an eight feels so good," to which Popeye pointedly responds, "Hmm, better get twelves."
I wonder if anyone in the Central/Southeastern Ohio area recalls "Max Palooza"--an afternoon kiddie host during the early '60's who showed Woody Woodpecker cartoons on WSYX Channel 6 from Columbus. Max dressed as a low-budget circus ring master and sometimes his encircled face would appear during a toon, reacting to some gag.
But Max couldn't compete with a fellow Columbus based toon host from WBNS Channel 10 in Columbus: Bob Marvin, known as "Flippo, King of the Clowns" who showed "Our Gang" and WB toons before the format was changed to short series films like Blondie and Charlie Chan.
Those were the days, when such local hosts served as video babysitters while moms prepared suppers.
On page 89 of Chuck Jones' book, "Chuck Amuck", he asserts that Jack Warner sold the pre-48 cartoons for $3,000 apiece, and that each cartoon averaged over $5,000 in annual rentals thereafter. Somebody must have noticed, since Warner evidently held onto the everything after that for use on network shows.
One wonders if AAP and NEA got similar ROI on the Paramount cartoons (Were the non-Popeyes bought up and rented out for less than the Warner toons?). Amused that the ads prominently feature Raggedy Ann, who appeared in just two shorts and a featurette. Also those barely recognizable drawings of Jasper and the scarecrow from the Puppetoons.
Columbia also hung onto their cartoons and leased them to TV along with the Stooge shorts. When you add Disney, MGM, Universal and the later Warner, it looks like selling cartoon libraries outright was more the exception than the rule.
We had "Captain Satellite" out of Oakland on KTVU showing Columbia toons (along with strange imports, including European animated features cut into serials). The bulk were Krazy Kat (officially based on the legendary comic strip, but executed as a Mickey Mouse clone), Scrappy and Fox & Crow, with a few of L'il Abner (I was haunted by one where Abner and his pet pig are almost fed to a sausage-making machine). The UPA toons, including the theatrical Mister Magoos, don't seem to have been around.
DBenson: You'll find a trove of information about the sale of cartoon packages to TV here:
http://betterlivingtv.blogspot.com/2010/10/tv-needs-cartoons.html
From what I could figure out, it sounds like Chuck Jones was wrong -- Warner did collect a nicer piece of the action. (Also alarmed to find I'd misquoted Jones two years ago in the comments section there and forgot all about it along with the article. I'm not just stupid, I'm forgetful).
I think I still have 8mm home movies bearing the AAP logo from the early 60s; not sure if they were new product or dusty stock in the camera store. Those were items like "A Wild Hare" and "Gruesome Twosome", plus a live-action western parody titled "Curses!"
I had a number of the WB cartoons in 8mm. All the ones I had such as BUGS BUNNY RIDES AGAIN (printed on Kodachrome film stock)and DAFFY DUCK IN HOLLYWOOD had the AAP logo at the start.
It was that first ad that caught my eye. Pip the Piper! Shari Lewis! King Leonardo! My favorite Saturday line-up ever. Did anyone notice that the guys who performed the Leonardo theme not only weren't very good singers but sounded half in the bag?
Even back then, I resented the syndication logos replacing the original studio logos. Being a movie purist at the age of seven is a lonely thing.
Second your hope for the Screen Songs. What is perhaps most interesting is how it occupied Fleischer's schedule as a 'B' series much as the Looney Tunes were at Warners. Animators working Popeye or Betty Boop would roll on to the Screen Songs as they became available and be pretty well left to their own devices providing they met the deadline/budget etc. As a result they have a wildness of gags that continued even as Popeye and Betty Boop became tamer & cuter. Guess they figured nobody was watching. Among the best: 'Aloha Oe' (with music by The Royal Samoans), remains my favorite of them all. I wonder if a complete print of it exists anywhere?
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