Here's one for Disney detectives: What, When,
How, and Why was Drive-In Frivolities? Such a thing would have gone unknown to
me if not for this ad turning up. I'd place the date around 1953-54, time
enough for The Quiet Man to complete first-runs and make its way to outdoor
screens (in some areas, of course, drive-ins wereThe Quiet Man's first-run).
Anyway, Drive-In Frivolities is obviously something Disney put together in
recognition of huge gains made by ozoners as exhibition sites. They were headed
for a peak and sprung like weeds in even smallest communities. Certainly it was
cheaper throwing up a screen and booth than to lay brick or retrofit a
storefront. Folks with a roadside cow pasture could go into show business
overnight. Drive-In Frivolities wasn't Mom and Pop's idea of a cartoon filler.
This ad art as Disney supplied came from a pressbook or at the least a sheet or
slick, so questions: How long was a typical Drive-In Frivolities program? Was
it made up of random cartoons from the RKO exchange? And most importantly, did
Disney do special wraparounds of original content for Drive-In Frivolities?
This may warrant archival peer into vaults for footage unknown or forgotten
over a last sixty years.