Santa Brings Radio Cheer in Gifts From The Air (1937)
Imagine Santa bringing toys based on your
favorite radio stars! I'm talking an alternate universe, of course, but one I
presume existed in the 30's when air personalities were as beloved as those in
movies, if not more so. Christmas cartoons from the period invariably had toys spun off
broadcast personnel, but fewer in the shape of movie stars. Santa visits an urchin
boy in Gifts From The Air and leaves Eddie Cantor, Kate Smith, Ed Wynn, and
others for gifts. They dance, sing, and do signature thing for Christmas morning.
Could a Greta Garbo doll or Clark Gable marionette supply such merriment? Toy
collector/historians would know if radio folk inspired toy manufacturers during
peak years of the medium; was there a Joe Penner action figure to ask over and
over if you wanna buy a duck? Cartoon toys often took the form of W.C. Fields
or Laurel and Hardy, and these were movie stars, but wait, didn't Fields become
as well known for airwave contretemps with Bergen and McCarthy? I'd guess a stuffed
and performing Eddie Cantor would please more than an immobile Clark
Gable frankly not giving a damn, though tastes obviously differ. Gifts From
The Air was a Columbia Rhapsody produced by Charles Mintz in Technicolor (it's
on You Tube). Of Depression-era yarns, few were so cherished as the orphan
child who awakensChristmas to a
shanty-full of presents and leviathan-sized roast turkey. Each year of the 30's
got variation on the theme by one or more cartoon-makers. Maybe it reassured patronage
that somehow their own Yuletide dreams might come true.
Man, I've loved this one for years! Have an old Tech 16mm print... the family thinks this is the 'happy' version of LITTLE MATCH GIRL, the most famous Columbia Christmas cartoon. MATCH GIRL maybe the classic, but the kids prefer the happy ending and goofy radio celebrity toys of GIFTS. And, yes, they always think the Paul Whiteman roly-poly is Oliver Hardy.
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Man, I've loved this one for years! Have an old Tech 16mm print... the family thinks this is the 'happy' version of LITTLE MATCH GIRL, the most famous Columbia Christmas cartoon. MATCH GIRL maybe the classic, but the kids prefer the happy ending and goofy radio celebrity toys of GIFTS. And, yes, they always think the Paul Whiteman roly-poly is Oliver Hardy.
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