Columbia Finds Quickest Route To 3D Money
Man In The Dark (1953) and A Race To Theatres
If a tree fell in the forest,
The horse race analogy was apt, most film men being inveterate gamblers. Tracks near H'wood were second home to many if not most. What was 3D but another steed to bet on?
Variety tabbed it a "three-cornered race" between WB,
A BREAKDOWN NO EXHIBITOR CAN AFFORD, cried Harrison's Reports (4/11/53) after
|If There'd Been Award For Ugly Lobby Cards in 1953,|
Columbia Would Have Won In A Walk
Man In The Dark went on to perhaps undeserved reward. Crowds came with expected curiosity. Screw-ups happened, but hadn't that been case with much of 3-D so far? Part of the gag was being fooled, after all, just like with slickers on fairgrounds who hid the pea. Variety was merciful, but had to admit at least some of truth. "Picture looks like a rush job," which they well knew. Being trade-aimed, this may have been acknowledgement that we were all in a shell game together. The review admitted some of depth tricks doing a flop, and sepia prints took away much needed light. "Story, scripting, and performances all are mediocre," which even
More Greenbriar 3D HERE.