Lifeblood of film stardom was the fan magazines.
They were principal link between personalities and their public. To disdain or
ignore them was reckless in extreme. Studio employers wouldn't allow that in
any case.Contract talent lost many a lunch hour conferring on set with fan
press. At-work, home, and play profiles were compulsory. More time got spent
accommodating these than was stood before cameras. Screen vets who are
interviewed seldom get asked about plows they pulled for Photoplay, and now
there's fewer of them left to ask. A wise player cultivated the monthly ink.
Some of tradition is left in pages of PEOPLE and others to worship (or unseat)
celebrity, old-timers for most part seen out in "Tragic Last Days" context
via The National Enquirer. From a vanished time when scribes walked
hand-in-hand with studios, here is Green Light's director and cast recognizing
Photoplay's twenty-fifth anniversary in 1937, while Jeanette MacDonald and
Maurice Chevalier acknowledge ongoing dependence on dime and quarter magazines
that kept them in cake/ale during uncertain days of
Depression. Much of celebrity then, with tickets punched for short term at
best, needed and took all the help they could get to keep afloat.