Classic movie site with rare images, original ads, and behind-the-scenes photos, with informative and insightful commentary. We like to have fun with movies!
Archive and Links
grbrpix@aol.com
Search Index Here




Tuesday, July 08, 2014

Fields Is Hot For Hep 60's Moviegoing


Bringing The Great Man Back To Counterculture Crowds

Because he was The Great Man, Bill stayed saleable for decades past his 1946 shuffle-off. There were postwar reissues of You Can't Cheat An Honest Man (all new paper and accessories), plus several of the Paramounts. Festivals were rife on TV even before he became counterculture's point man in the late 60's, as here in June 1963 when Channel 2 of Los Angeles ran a week with Fields. The Universal Four (Honest Man, My Little Chickadee, The Bank Dick, and Never Give A Sucker An Even Break) played theatres even in NC from 1969. Brick Davis was able to book a pair at our wretched College Park Cinema for bargain rental (apx. $50 each) in 1973, so Fields was both visible and viable to a generation maturing through these decades. To this ready market came distributing Joseph Brenner, New York-based freebooter for whatever sold, be it sexploitation, an umpteenth revival for The Birth Of A Nation (which he claimed to own), or Martin Scorsese's early effort, Who's That Knocking At My Door?. What Brenner did for  Bill was bundle three of long-ago Mack Sennett lineage, now controlled theatrically by Raymond Rohauer (The Barber Shop, The Pharmacist, and The Fatal Glass Of Beer).


The hour group of "Laughter-Pieces" would roll out for Fall 1969, Fields/Sennett/Rohauer/Brenner's trio a fresh serve of long-ago comedy to buttress similar The Crazy World Of Laurel and Hardy, a latest feature compilation for a team nearly as prominent on modern marquees as they'd been in heyday. Also to the mix came Jay Ward's Intergalactic Film Festival, a compilation of cartoons and "film satire" borrowed from Fractured Flickers, a known Ward commodity from TV. The package was ideal for art houses and mainstream spots throwing hooks to hipster trade. Vintage clowning was fashionable in a way it would never be again, youth viewing Fields as spokesman for protest initiated twenty years after he'd left. Brenner booked the program into New York's Carnegie Hall Theatre, 330 seats, where business rocketed to a "smash" (Variety) $11,500 for the first week. More astonishing was how Fields and L&H held, after-frames sufficient to last from July '69 into deep September, seven weeks in all. Other dates saw biz increase thanks to word-of-mouth and repeat attendance, Louisville getting $4500 a first week, $5500 the next. This would open eyes at MCA, which controlled most of Fields' feature output. They'd group Paramount Fields with Mae West and the Marx Bros. for a 26 title sale to syndicated TV in 1970. The Fields/Sennett shorts, four in all, sold eventually as a Criterion set on DVD, being Rohauer versions with minor monkeying to soundtracks. Quality is nice, however.

7 Comments:

Blogger John McElwee said...

Donald Benson remembers W.C. Fields and other comedies from TV "theme weeks":


I was maybe a few months shy of driving age and missed the theatrical revival, but I do remember a local UHF station that consistently filled a couple of slots with old Paramount comedies -- primarily Fields, the Marx Brothers, Bob Hope and anything that at least featured acts like Burns & Allen. "Alice in Wonderland" turned up a lot, along with "If I Had a Million" and revue-style musicals where familiar faces cropped up at least momentarily.

While there wasn't a host or any other trimmings beyond a title card ("W.C. Fields and Friends", I think), it was the comedy version of Shock Theater. Were these sold as a themed package, or did the local channel simply glean the comedies from a larger buy?

Late 60s / early 70s seemed to be the end of themed movie shows on local TV, at least in the Bay Area. Little Rascals and Three Stooges lingered on UHF, but gone were the reliable weekly servings of Shirley Temple, Abbott and Costello, B westerns, etc. There were a few late-night horror shows where non-costumed hosts catered to fans of new product ("We'll have more of that Wes Craven interview after 'Attack of the Mushroom People'").

The very late 60s brought a summer run of the Rathbone-Bruce Sherlocks, complete with a host who dispensed trivia about the making of the films. And a few years later a different local station tried to reheat the cooled-off Laurel and Hardy with a ballyhooed prime-time show. Another local station tried a "Best of Hollywood" a few years back, but Astaire and Rogers riddled with 21st century commercials -- even if the picture and sound were miraculous compared to my UHF days -- just didn't cut it.

7:53 PM  
Blogger John McElwee said...

Dan Mercer looks back on a shocking college run of "The Dentist":


W. C. Fields, ah yes. There was something about his sotto voce contempt for societal mores that struck a chord with the counter culture of the seventies, but he went over big even with those who were as comfortable with those mores as their parents. I remember an evening at the tiny Lutheran college I went to in North Carolina, when a rather enterprising young film buff of my acquaintance rented an ancient gymnasium to put on a bring-your-own-blanket show for the boys and girls of the school. It was a packed house that evening. The top of the bill was Lon Chaney's "The Phantom of the Opera." My part in the festivities was to man a phonograph in the tiny scorer's nest and sonically enhance the great chandelier scene through deft manipulation of the volume control. That, fortunately, will be a story for another time. In support, however, was W. C. Fields in "The Dentist." The audacity of my friend in throwing an 8 mm image onto a large screen was nothing compared to that of the Great Man himself. He was funny from the beginning, but when he got his patient into the chair, the laughter turned to incredulous gasps. Could he actually be doing what he seemed to be doing? Indeed he was! And thus yet another generation came away with an appreciation of his genius. More surprisingly still, those 8 mm Blackhawk prints came off real well that evening.

7:57 PM  
Blogger Scott MacGillivray said...

Ah, yes indeed, my little jackanapes, how well I recall running THE DENTIST repeatedly for myriad assemblages of aspiring collegians in the Land of Paul Revere.

It was part of a freshman orientation program, and I was asked to run movies in the student-union ballroom. I pulled together a Laffmovie-style program of one- and two-reel comedies, including THE DENTIST. Same reaction as Mr. Mercer's crowd: disbelief followed by raucous, knowing laughter. It went so well that I repeated the program six or seven more times.

9:42 AM  
Blogger Rick said...

For several years, my only exposure to Fields was through the cartoon take-offs ("Go away, kid, ya bother me.") My grandfather was the one who told me that bizarre cartoon character was actually based on an actual human being.
My first exposure to the real Fields may have been a TV showing of FATAL GLASS OF BEER, but the memory is a little fuzzy. But I know I saw my first Fields features courtesy of these '60s revivals. Double-features of YOU CAN'T CHEAT AN HONEST MAN / NEVER GIVE A SUCKER AN EVEN BREAK and TILLIE AND GUS / THE OLD FASHIONED WAY left me thinking that WC might have been the funniest man who ever lived.
And just maybe he was.

8:46 PM  
Blogger Stu Cook said...

Here in the Northeast, WWLP-TV booked the Fields/Marx/West MCA package of Paramount features which it ran in the early 70's. The station already had the Laurel & Hardy features & shorts under contract. The Paramount features, along with the Laurel & Hardy's, were presented by on-air host Hal Stanton. It made for a film buff's Saturday night funfest!

11:13 AM  
Blogger rnigma said...

I recall it was about that time when Fritos corn chips abandoned its controversial "Frito Bandito" character (after complaints from Latino groups) and replaced him with "W.C. Fritos," modeled on you-know-who. "Ahh yes, the munchy nugget..."

6:07 PM  
Blogger Tbone Mankini said...

Remember a Toledo station running YOU CAN'T CHEAT AN HONEST MAN,SUCKER & CHICKADEE a few times in the early 70s....wheras THE DENTIST and the like ended up on PBS on various things. Were they PD already ?....

3:50 PM  

Post a Comment

<< Home

grbrpix@aol.com
  • December 2005
  • January 2006
  • February 2006
  • March 2006
  • April 2006
  • May 2006
  • June 2006
  • July 2006
  • August 2006
  • September 2006
  • October 2006
  • November 2006
  • December 2006
  • January 2007
  • February 2007
  • March 2007
  • April 2007
  • May 2007
  • June 2007
  • July 2007
  • August 2007
  • September 2007
  • October 2007
  • November 2007
  • December 2007
  • January 2008
  • February 2008
  • March 2008
  • April 2008
  • May 2008
  • June 2008
  • July 2008
  • August 2008
  • September 2008
  • October 2008
  • November 2008
  • December 2008
  • January 2009
  • February 2009
  • March 2009
  • April 2009
  • May 2009
  • June 2009
  • July 2009
  • August 2009
  • September 2009
  • October 2009
  • November 2009
  • December 2009
  • January 2010
  • February 2010
  • March 2010
  • April 2010
  • May 2010
  • June 2010
  • July 2010
  • August 2010
  • September 2010
  • October 2010
  • November 2010
  • December 2010
  • January 2011
  • February 2011
  • March 2011
  • April 2011
  • May 2011
  • June 2011
  • July 2011
  • August 2011
  • September 2011
  • October 2011
  • November 2011
  • December 2011
  • January 2012
  • February 2012
  • March 2012
  • April 2012
  • May 2012
  • June 2012
  • July 2012
  • August 2012
  • September 2012
  • October 2012
  • November 2012
  • December 2012
  • January 2013
  • February 2013
  • March 2013
  • April 2013
  • May 2013
  • June 2013
  • July 2013
  • August 2013
  • September 2013
  • October 2013
  • November 2013
  • December 2013
  • January 2014
  • February 2014
  • March 2014
  • April 2014
  • May 2014
  • June 2014
  • July 2014
  • August 2014
  • September 2014
  • October 2014
  • November 2014
  • December 2014
  • January 2015
  • February 2015
  • March 2015
  • April 2015
  • May 2015
  • June 2015
  • July 2015
  • August 2015
  • September 2015
  • October 2015
  • November 2015
  • December 2015
  • January 2016
  • February 2016
  • March 2016
  • April 2016
  • May 2016
  • June 2016
  • July 2016
  • August 2016
  • September 2016
  • October 2016
  • November 2016
  • December 2016
  • January 2017
  • February 2017
  • March 2017
  • April 2017
  • May 2017
  • June 2017
  • July 2017
  • August 2017
  • September 2017
  • October 2017
  • November 2017
  • December 2017
  • January 2018
  • February 2018
  • March 2018
  • April 2018
  • May 2018
  • June 2018
  • July 2018
  • August 2018
  • September 2018
  • October 2018
  • November 2018
  • December 2018
  • January 2019
  • February 2019
  • March 2019
  • April 2019
  • May 2019
  • June 2019
  • July 2019
  • August 2019
  • September 2019
  • October 2019
  • November 2019
  • December 2019
  • January 2020
  • February 2020
  • March 2020
  • April 2020
  • May 2020
  • June 2020
  • July 2020
  • August 2020
  • September 2020
  • October 2020
  • November 2020
  • December 2020
  • January 2021
  • February 2021
  • March 2021
  • April 2021
  • May 2021
  • June 2021
  • July 2021
  • August 2021
  • September 2021
  • October 2021
  • November 2021
  • December 2021
  • January 2022
  • February 2022
  • March 2022
  • April 2022
  • May 2022
  • June 2022
  • July 2022
  • August 2022
  • September 2022
  • October 2022
  • November 2022
  • December 2022
  • January 2023
  • February 2023
  • March 2023
  • April 2023
  • May 2023
  • June 2023
  • July 2023
  • August 2023
  • September 2023
  • October 2023
  • November 2023
  • December 2023
  • January 2024
  • February 2024
  • March 2024
  • April 2024
  • May 2024
  • June 2024
  • July 2024
  • August 2024
  • September 2024
  • October 2024
  • November 2024