There's no cemetery or memorials for old
theatres because all but a handful got razed in pursuit of progress. Volunteers
will organize to try and save one or another from the steel ball, but against
developers with millions, they are like ants among an elephant herd. What once
werepalaces of delight now host condo dwellers or parked cars. Those that
remain as wretched shells await merciful tear down in event use can be found
for the acreage. Contra this depressing lead-in, however, is reminder of
glories two venues once knew upon Grand Opens, one having just been built and the other
celebrating a remodel. Brand new for 1939 was New Orleans's Circle
Theatre (1,800 seats), a "Most Modern" of showplaces with air cooled
by a "Gigantic Frigidaire Air-Conditioning System," which during
summertime, amidst N.O. heat especially, was hands down a most potent lure. Many local
merchants took part in any business joining ranks, thus the ad-boost for
roofers, insurance providers, plumbers, and general contractors. Florescent
lighting being still a novelty was basis for prominent mention of that feature.
Almost an afterthought was They Made Me A Criminal as debut attraction for the
Circle's 9/27/39 open. They could probably have run a Wally Wales western and
still filled the place that night.
Then there was Frisco's Metro Theatre,"streamlined architecturally and artistically to the smart lines of 1941!"
Again, there are local merchants and providers credited. It wasn't even
necessary this time to mention the screen program, assumption being, I suppose,
that crowds would turn up just to see improvements made to the Metro. The refurbished
house seated 856, had been built in 1924 and called the Metropolitan. It
continued to operate until 2006, was a favorite stop for locals, many of whom
banded to save the Metro, a goal partly achieved for it surviving, but as a
fitness center (the Equinox). Some of interior flourish from days as a cinema have
been preserved, and talk was they'd keep the auditorium intact for occasional
movies. Don't know if this came to anything. Must be doubly hard maintaining old
theatres with digital projection a new necessity. Could any single screen venue
afford to re-equip and break even as a movie house?
Reader Chris reports on attractive marquees still on view in Portland:
I was very pleased on a recent visit to Portland to see quite a few "vintage" movie theatre marquees. Although some (all?) of them must certainly be restorations or copies, at least in part, I was impressed to see so many operating at full wattage in a moderate sized city. In part, I believe, this is due to the presence in Portland of well-established manufacturers/designers of signage of this type. A recent example of a restoration can be found here: http://en.wikipedia.org/wiki/Hollywood_Theatre_%28Portland,_Oregon%29
1 Comments:
Reader Chris reports on attractive marquees still on view in Portland:
I was very pleased on a recent visit to Portland to see quite a few "vintage" movie theatre marquees. Although some (all?) of them must certainly be restorations or copies, at least in part, I was impressed to see so many operating at full wattage in a moderate sized city. In part, I believe, this is due to the presence in Portland of well-established manufacturers/designers of signage of this type. A recent example of a restoration can be found here: http://en.wikipedia.org/wiki/Hollywood_Theatre_%28Portland,_Oregon%29
Chris
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