Classic movie site with rare images, original ads, and behind-the-scenes photos, with informative and insightful commentary. We like to have fun with movies!
Archive and Links
grbrpix@aol.com
Search Index Here




Thursday, July 16, 2015

Should Andy Hardy Have Come Home?

From MGM's Sales Manual for 1964 TV Release

Andy Grows Up, But Did 1958 Care?

Twelve years had passed since a last Andy Hardy, though change-wise, that may as well have been a last century. Teens would not remember him from theatres (none reissued), though plenty by summer '58 knew the character from TV run-off of MGM Pre-48 Greats, a package going on its second syndicated year when this reprise came out. What gave birth to Andy Hardy Comes Home was curiosity borne of home viewing the oldies, and off-chance that Metro could pull out of tar pit that was (lack of) 50's biz and make the Hardys viable again. To that came willingness of Mickey Rooney and "personal manager" Red Doff to do this one cheap ($307K negative cost) and surely realize profit for so little spent. Mick's payday? $35,000, according to biographer Arthur Marx, this a bargain for Metro, as Rooney contributed gags and bits as had been prerogative in 30/40's glory days of the series.


MGM had negotiated with Rooney and Doff the previous year for a possible vid series, or for Rooney to direct features, a deal stalled until the Hardy idea juiced interest. Major help was Mick lately scoring in a Playhouse 90, where he earned critic claps as a hateful TV comic. The Hardy deal was inked in January 1958, Rooney to star, Doff to produce. It was hoped that cast regulars, minus deceased Lewis Stone, would come aboard, as well as walk-ons by Hardy g.f.'s gone since to picture fame: Judy Garland, Lana Turner, Esther Williams. Exploitation grass looked green for this reunion, but came dawn of wish list femmes unwilling to cameo, and even Mother Hardy (Fay Holden) wanting high tariff to come out of semi-retirement. Early scripting (as Andy Hardy Grows Up) contemplated Polly Benedict as wife to Andy, but even here was stoppage, as Ann Rutherford was $ecure married (to producer William Dozier) and in no particular need for cash. Could Andy survive a pinch-hit wife and mother? Metro proceeded on basis he could, feelers put out to Spring Byington in case Holden stayed intractable (part of the deal: Rooney guesting on Byington's series December Bride), and Patricia Breslin subbing for Rutherford, Breslin a Metro exec girlfriend who couldn't act, said director Howard Koch, him expected by brass to smooth her out.


Mickey meantime talked ex-spouse Martha Vickers into letting their son Teddy play Andy Jr. for the pic, this to be major slant of publicity. There were also Vegas dates Mick would fill at the Riviera Hotel, these to buttress quick shoot (12 days) of Andy Hardy Comes Home. By May and production, there was meeting of minds w/ Fay Holden, plus series regulars Cecilia Parker and Sara Haden, but whose idea was it to put Jerry Colonna behind Carvel's soda fountain, as if he'd been there all along? And Andy's best pal "Beezy" was now real-life Rooney chum Joey Forman rather than George P. Breakston, latter having switched to directing since 40's essays of the character. A hung portrait of Judge Hardy would stand in for absent Lewis Stone and serve as guiding spirit to Andy (and backdrop for his "man-to-man" talk with offspring Teddy). Need for speed was increased when an "exhibitor's poll" resulted in opener dates moved up to mid-summer, Andy Hardy Comes Home figured to plug holes in Leo's hot weather lineup.


Rooney teamed with songwriter-since-the-30's Harold Spina for three numbers to be heard in Andy Hardy Comes Home, each keyed to teen listeners, one tune, Lazy Summer Nights, pushed toward Hit Parade placement via 45 RPM by the Four Preps. Kids beyond Mickey's own were cast to widen youth appeal, mile-tall Johnny Weissmuller Jr. as an AH nephew and locus for contrast gags between himself and diminutive Mick. Teddy Rooney took a bow on Ed Sullivan's 7/27/58 broadcast, this a cinch to heighten awareness, along with 10,000 "giant" and full-color postcards Metro mailed in advance of July playoff. Trade ads (Dig That Goldmine!) touted tens of millions that previous Hardys had earned, with assurance that Comes Home would be as boffo.


L.A. First-Run Saturation
Reviews were perhaps kinder than Andy Hardy Comes Home deserved, the pic "disappointing" (Variety) in virtually all of keys, where it rode double with likes of The Badlanders, Tarzan's Fight For Life, and whatever else Metro couldn't sell singly. One Pittsburgh exhib had the "odd" experience of refund demand from patrons complaining that they'd come to see revival of an old Hardy film, and had no interest in the character updated to 1958. Rooney reunion went down in comparative flames, Andy Hardy Comes Home earning but $412K in domestic rentals, with $216K foreign, numbers low even by blighted standard of 1958 (Mick in hindsight: "The public simply didn't care what had happened to Andy Hardy"). A "40 for '64" saw first syndication exposure for Andy Hardy Comes Home, offered with 39 other post-48 Metros for the 1964 TV season. TCM has lately dusted AHCH with a widescreen transfer in HD, good on one hand, but also cruel reveal of a show shot cheap and hurried. By all means, see it anyway, for mirror of Metro in decline if not re-acquaint with Carvel crowd.

10 Comments:

Blogger KING OF JAZZ said...

At least one old girlfriend should have been hauled in for a moving violation.

10:24 AM  
Blogger Mike Cline said...

Saw this on WGHP-TV one weekday afternoon in the Sixties. If I remember correctly, the Kellogg's and Slinky commercials were more entertaining.

10:30 AM  
Blogger b piper said...

I was never a fan of the Hardy series but caught this out of curiosity. When the end credits rolled I was surprised to find this was MGM --- it looked like an indie Rooney might have done for Allied Artists or the like.

1:04 PM  
Blogger DBenson said...

Did anyone ever try to package the Hardy movies together for television? Shirley Temple, Abbott & Costello, Sherlock Holmes and various cowboys held regular slots on local channels in my youth, and of course the Universal monsters staked out weekend nights nationwide. During the conservative 50s, it seems a natural idea to draw audiences that were flocking to Disney live action movies.

2:05 PM  
Blogger John McElwee said...

Donald, I checked into the Andy Hardy package question, and found that United Artists did make available a group of fifteen titles after they took over the MGM library in the late 70's. The Hardys as a separate package appear to have first been syndicated in 1978.

3:52 PM  
Blogger Dave K said...

Howard Koch's slam on Patricia Breslin should be taken with a grain of salt. He makes her sound like some dolly scooped up from the steno pool but, in fact, her credits before and after AHCH were more than respectable. Her acting career is at least if not more impressive than Koch's director's gigs. Interesting that Ann Rutherford passed up this one up, but at about the same time make a couple of TV appearances with her other regular MGM co-star, Red Skelton.

5:25 PM  
Blogger CanadianKen said...

Haven't thought of Patricia Breslin in a while. But after reading Mr. Koch's diss of her, I feel I must come to her defense. In the 50's I regularly watched the TV series "The People's Choice" (she was Jackie Cooper's leading lady in it). I was just a kid but I still recall her lovely speaking voice (and face). The lady most definitely could act - with loads of skill and lots of charm. An appealing talent on every level - maybe along the lines of Phyllis Kirk. The producers of this ill-advised attempt to resurrect Andy Hardy, a character nobody missed, were lucky to get her.

11:33 PM  
Blogger Dave K said...

Just remembered Patricia Breslin starred with Shatner in one of our all time favorite TWILIGHT ZONES, 'Nick of Time.'Among the cartoon nick-knacks displayed for years on a plate rack in our dining room: a novelty devil's head identical to the one used in that episode.

8:34 AM  
Blogger Mike Cline said...

I have always enjoyed Patricia Breslin's work. She did a couple TV PERRY MASONs.

10:15 AM  
Blogger Lou Lumenick said...

MGM broke out a package consisting of the Hardy, Kildare and Maisie films when it starting distributing pre-48 titles to TV in 1957. They were available at original length or edited for one-hour time slots. There was resistance in some markets. WCBS-TV in New York, which had licensed pretty much the entire MGM catalogue, took a pass and the Hardys did not turn up in this market until WNBC (along with the Kildares) began showing them in 1967 -- several years after "Andy Hardy Came Home'' turned up in a post-48 package bought in WCBS.

12:41 PM  

Post a Comment

<< Home

grbrpix@aol.com
  • December 2005
  • January 2006
  • February 2006
  • March 2006
  • April 2006
  • May 2006
  • June 2006
  • July 2006
  • August 2006
  • September 2006
  • October 2006
  • November 2006
  • December 2006
  • January 2007
  • February 2007
  • March 2007
  • April 2007
  • May 2007
  • June 2007
  • July 2007
  • August 2007
  • September 2007
  • October 2007
  • November 2007
  • December 2007
  • January 2008
  • February 2008
  • March 2008
  • April 2008
  • May 2008
  • June 2008
  • July 2008
  • August 2008
  • September 2008
  • October 2008
  • November 2008
  • December 2008
  • January 2009
  • February 2009
  • March 2009
  • April 2009
  • May 2009
  • June 2009
  • July 2009
  • August 2009
  • September 2009
  • October 2009
  • November 2009
  • December 2009
  • January 2010
  • February 2010
  • March 2010
  • April 2010
  • May 2010
  • June 2010
  • July 2010
  • August 2010
  • September 2010
  • October 2010
  • November 2010
  • December 2010
  • January 2011
  • February 2011
  • March 2011
  • April 2011
  • May 2011
  • June 2011
  • July 2011
  • August 2011
  • September 2011
  • October 2011
  • November 2011
  • December 2011
  • January 2012
  • February 2012
  • March 2012
  • April 2012
  • May 2012
  • June 2012
  • July 2012
  • August 2012
  • September 2012
  • October 2012
  • November 2012
  • December 2012
  • January 2013
  • February 2013
  • March 2013
  • April 2013
  • May 2013
  • June 2013
  • July 2013
  • August 2013
  • September 2013
  • October 2013
  • November 2013
  • December 2013
  • January 2014
  • February 2014
  • March 2014
  • April 2014
  • May 2014
  • June 2014
  • July 2014
  • August 2014
  • September 2014
  • October 2014
  • November 2014
  • December 2014
  • January 2015
  • February 2015
  • March 2015
  • April 2015
  • May 2015
  • June 2015
  • July 2015
  • August 2015
  • September 2015
  • October 2015
  • November 2015
  • December 2015
  • January 2016
  • February 2016
  • March 2016
  • April 2016
  • May 2016
  • June 2016
  • July 2016
  • August 2016
  • September 2016
  • October 2016
  • November 2016
  • December 2016
  • January 2017
  • February 2017
  • March 2017
  • April 2017
  • May 2017
  • June 2017
  • July 2017
  • August 2017
  • September 2017
  • October 2017
  • November 2017
  • December 2017
  • January 2018
  • February 2018
  • March 2018
  • April 2018
  • May 2018
  • June 2018
  • July 2018
  • August 2018
  • September 2018
  • October 2018
  • November 2018
  • December 2018
  • January 2019
  • February 2019
  • March 2019
  • April 2019
  • May 2019
  • June 2019
  • July 2019
  • August 2019
  • September 2019
  • October 2019
  • November 2019
  • December 2019
  • January 2020
  • February 2020
  • March 2020
  • April 2020
  • May 2020
  • June 2020
  • July 2020
  • August 2020
  • September 2020
  • October 2020
  • November 2020
  • December 2020
  • January 2021
  • February 2021
  • March 2021
  • April 2021
  • May 2021
  • June 2021
  • July 2021
  • August 2021
  • September 2021
  • October 2021
  • November 2021
  • December 2021
  • January 2022
  • February 2022
  • March 2022
  • April 2022
  • May 2022
  • June 2022
  • July 2022
  • August 2022
  • September 2022
  • October 2022
  • November 2022
  • December 2022
  • January 2023
  • February 2023
  • March 2023
  • April 2023
  • May 2023
  • June 2023
  • July 2023
  • August 2023
  • September 2023
  • October 2023
  • November 2023
  • December 2023
  • January 2024
  • February 2024
  • March 2024
  • April 2024
  • May 2024
  • June 2024
  • July 2024
  • August 2024
  • September 2024
  • October 2024
  • November 2024
  • December 2024