New York's Winter Garden Preems The Maltese Falcon (1931)
It was Warners 'round the town as May 1931
closed out and hotter weather attractions waited turn. Here then is footnote toprevious Greenbriar visitwith The Maltese Falcon of precode translation, and
chance to see how the Winter Garden put it across in first-run ads. I like how
the Falcon itself is a hovering threat, with web-encased Bebe Daniels the focus
of sell. The novel was known and well-received, so copy puts emphasis there,
Dashiell Hammett getting proper mention. Extras include a Bobby Jones golf
short, these at a peak of reception by a public gripped with then-golf craze.
If they couldn't afford clubs nor link membership, at least there was Jones and
star guests to be viewed in single-reel play. The 1931 Falcon is gravy we take
for granted now (TCM and DVD), but try seeing it from 60's through 80's as
retitled Dangerous Female ... a relic near-as-hard to find as the
gold-encrusted bird itself. For curiosity, I just checked a 1975 United Artists
16mm catalog where Falcon rented at $35 per day (the 1941 classicwas $125).
How many takers do you suppose UA had?