Spooking: Monsters, Mayhem, and Marquees
And a Hand-Made Puppet Shall Lead Them --- Do click and
enlarge the Beast. He’s a model, so are cars, so’s the street itself … would we
have it any other way? Much appeal of Harryhausen was fans figuring they
could do what he did at home. That’s how he started after all, in the family
garage with a tabletop and stuff bought at the hardware. His was Dreaming the
Possible Dream as lots loving his work would. More than a few made films like
Ray, enough succeeding to realize it could be done. Have any effects
artists come up in the last sixty years who were not inspired by Harryhausen? What
astounds me is detail he lent, inside of the creature’s mouth, its roof, teeth,
tongue, all done with two hands and infinite patience. Such application was
unknown to my building of Aurora kits. The Beast from 20,000 Fathoms probably
got the classiest first-run playdates of any monster movie made during the
fifties. Look how the Paramount Theatre gave it a blue-ribbon stage show for
accompany, and how their opener day ad emphasizes TV saturation. The Beast
stayed three weeks at the Paramount, amazing play for product insignificant on
the surface. Easy to forget that The Beast from 20,000 Fathoms also took more money
than most (any?) horror-sci-fi from the fifties. It may still be the most enjoyable
of them.
Runt of That Season’s Litter --- Humphrey Bogart said Karloff or Bela Lugosi
should have done this rather than him, Return of Dr. X a frank “B” with no
relation to the landmark 1932 thriller. Well and good, but how many B’s got
such a splash as this outside theatres? Horror was something you could sell no
matter how sorry, quality not anyone’s expectation. I would have figured X opening
for New York’s Rialto, but no, the Loew’s Criterion got it, and we could hope
they didn’t hang too high with it. Still … Return of Dr. X as a single? Wiser
heads might have picked something else, but this was Thanksgiving weekend, so
maybe the Criterion took a punt and hoped for better things from Kay
Kyser in That’s Right --- You’re Wrong, scheduled to come in next. Return of Dr. X was done and out after one week of play.

Be Rich, Rathbone! --- Above is the sort of daily life I would
have wished for Basil Rathbone. Comfortable surroundings, wanting for nothing,
a full pipe always, work awaiting with demand for him constant. Above was posed
for The Bishop Murder Case, wherein Rathbone played Philo Vance, a gentleman
detective who solved murders not for money but to test his skill against killers
and police whose resources could never match his own. Rathbone should have been
Vance offscreen, wealth assured, servant or staff at always beck and call. Unfortunately,
not many film stars got to live that way, fewer even died comfortable thanks to gravy
scoopers and “career assist” to graze forever upon them. No-stop struggle to
stay above water lines is illustrated by Basil shill for “Fatima” cigarettes. Did
he use them? I’m going to guess no, or a tentative could-be. Doubt too he drank
Leisy Light Beer despite hosting movies the brewer sponsored on local TV. That was later
when chips were headed down. Basil spent (too
much) to please his wife. She liked lavish parties and showing off, so
he fed parasite multitudes. I’ve thought since kid-hood that Basil could have
done better than Ouida. There are grandchildren by son Rodian (of a
previous marriage). One of them is a pathologist with Yale New Haven Hospital.
Next time you get a biopsy, let him perform it.

Fu Manchu Wore Many Masks --- Boris Karloff came out and said that Mask
of Fu Manchu was a lousy picture, such breach of tact not common to this actor.
Debate persists as to whether it is, or not, a lousy picture. Fans insist no.
They all bought the Blu-ray and no telling how many times they’ve watched. I
once had a 16mm Films, Inc. rental print made up before MGM cut Fu in the early
seventies for a triple reissue with Mark of the Vampire and the Paramount
Jekyll and Hyde, latter which MGM had come to own. What’s remarkable are these ads, both
resolutely precode. Chicago basks in the torture, Faster! Faster! Faster! Fu’s
devices for pain are individually celebrated. Here was sort of stuff that brought
Code enforcement upon the industry, not content of movies themselves. Were such shows
wrecking our youth? Chicago’s Roosevelt answers with dime rate “for children.” As
remarkable is Broadway’s Capitol ad, Fu’s “love drug” a lure surpassed only by
Bing Crosby and Bob Hope paired on stage. Was this when/where the boys had
their first impromptu teaming? If so, it was history made in Karloff’s sinister
shadow.

Gape, Gasp, and Wonder --- RKO misled patrons with posters for both Son
of Kong and Mighty Joe Young, making the monkeys seem bigger than what screens would
reveal. Call it puffing, or is it puffery? Don’t be blunter however with
“lying,” which I guess everyone was used to, could even forgive so long as the
film got by on minimal merits, which Son of Kong previously had, though
word-of-mouth, quick and pitiless, resulted in Son taking less than half of domestic rentals as did Dad. Mighty Joe Young arrived to New York with a roar
and stunt publicity to make its human fly of an ape-skinned wire walker defy
death to fill seats at the Criterion Theatre. Why not a direct sequel to King
Kong? The money for one thing, disinclination by now to play this sort of
material for anything other than comedy. Mighty Joe Young would stay a kid show
well into 60’s Saturdays, at least here in NC. Imagine local permits it took to
put that faux ape aloft. Out of his costume and into the shower, he could have
made it in time for the next performance of history-making A Streetcar Named
Desire across the street. To have known New York in such hallowed days
…
A One-Legged Race for Two Fright Films --- New York’s
Rialto was long a home to horror. Most chillers first-ran there to be observed
by showmen who might use them down the exhibition line. That was then, as in
late 30’s, early-to-mid 40’s, but this (1958) was now. Frightful combos were getting
the more so for low yield, MGM seeing minimal reward from The Haunted Strangler (domestic
rentals $208K) paired with Fiend Without a Face ($198K). Fans were weary of
sameness, more so cheapness as exemplified by American-International if not
worse cheapies. Strangler and Fiend were independently produced in England by
Richard Gordon. His horrors (two with Boris Karloff) were unpleasant in the
extreme, enough so for me to avoid them even in childhood. They’re well-made
enough, better than rivals, which is probably why Metro was willing to handle
them. Nice to see Karloff late as ’58 still referred to as “King of Monsters.” Who
else had come along to challenge him? Big companies needed product to eat
overhead and keep exchanges busy, monster duos beneath them in a sense but
necessary evil especially where a public was willing to buy. B/W packages like
here were fast fading, MGM finding out first with this foray.
I Was Three So Why Not Take Me? --- October 1957 was pre-Liberty by two years,
but I/we can dream of shows that preceded age and capacity to attend. AI asserted
its own creative bent with this ad which I tried to disabuse, but no luck. Sometimes the
oracle listens, other times won’t. That scarred up head might belong to
anybody, but not Chris Lee. Still it’s an OK swap for my “original” coming off
microfilm at the Community College and muddier than objects Baron Victor lowered
into his acid bath. What is life but swaps and settling? Point is night of
nights as hosted by Colonel Forehand and staff among whom were teen ushers I
spoke with years later who’d confirm the Colonel ran a taut ship (remember his
report card inspections? If grades fell, out you went). The Curse of
Frankenstein was the thousand watt show for summer elsewhere, limping down to
us for autumn, but what better occasion than Halloween Eve at which to revel? X --- the Unknown would join the program for next day and Friday
play. Wonder if attendees liked Curse enough to come back for another dose plus
the Hammer sci-fi. And what if somebody really fainted during the show? A boy
doing so would surely be branded for life (imagined conversation at a fiftieth reunion: Remember that time you fainted during the Frankenstein picture?).
UPDATE (10/26/2026, 8:20 pm): Donald Benson sent along the below astonishing ad. Would not believe it had I not seen it. Donald explains:
Somewhere I have this actual page, courtesy of my sister (pulled the attached image off reddit). The copy implies it was part of a campaign; wondering if the copy was as arch all the way through.
Many Thanks to Scott MacQueen for supplying the Roosevelt Theatre ad for The Mask of Fu Manchu.
UPDATE (10/31/2026, 12:15 pm): Lou Lumenick sent another Jiffy ad. Again, who knew? As ever, thanks a million, Lou.