Your Invite To Glimpse The King
Where Just An Elvis Preview Was Enough
You May Have Gotten In For Free, But You'll Leave Some Money Here |
The "Tri-County Premiere" Claim Was Correct --- The Parkway Had Loving You a Month Ahead Of Our Liberty Theatre |
I remember how it was to lust after a trailer, having half-heartedly gone to Mary Poppins in 1965 less for that feature than to see previews of a Hammer combo Liberty-booked for the coming week. Imagine Elvis electricity switched full-on in summer 1957, school being out and car radios concertizing the King through rolled-down windows where every night was cruise night. What you had of Elvis up to then, beyond platters and airplay, was fuzzy TV and Love Me Tender, that a year old and B/W besides. Loving You pulsed with Technicolor and fact that Presley was the star, not pulling plow for drabbish drama cast. A Brownie snap of the Parkway front captures it all: Short-sleeved folk passing a July's afternoon as Loving You promotion bids them enter. Who'll bet the guy parked in foreground was listening to Elvis right then? We see seven of
Summer 1957 and The Dawn Of An Elvis World in Northwest North Carolina |
The Elvis flame from '56 till his army induction could not be tamped by a mere three features in circulation, Love Me Tender, Loving You, and Jailhouse Rock worn to sprockets by showmen doing repeat capacity with each. The Parkway and Dale Baldwin found avenues beyond mere encoring to feed Presley demand via link with other schemes that sold. What about pairing the Pelvis with reborn-in-1957 Frankenstein's monster, a hit all over again thanks to Curse placed by UK-based Hammer Films and US-distributing Warner Bros. "Elvis Meets Frankenstein" was inspired tandem to keep brand names, one established since the 30's, the other just emerging, before a
More Elvis and Loving You at Greenbriar Archive HERE.