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Monday, May 26, 2025

Ads and Oddities #9

 


Ad/Odds Leaping the Rails: Two-Faced Woman (1941) and Unfaithfully Yours (1948)

TWO-FACES HAD GARBO, BUT WERE THEY ENOUGH? --- Was Two-Faced Woman so dire as to lose money and wreck Greta Garbo’s career? Some history says yes, Two-Faced with but one face since 1941 and that was failure, artistic plus economical (reshooting more the culprit). Two-Faced Woman also stirred Legion of Decency uproar a wider public became aware of, being hep to such plus star lives, not as fed by fan press but understood from reading between lines vetted by studio authority, viewers resentful of effort to limit what they could watch. MGM added scenes to mollify monitors, ergo added costs. Story set-up of Garbo masquerading as her own twin sister to captivate mate Melvyn Douglas was called immoral, shots and a scene tacked in to make Douglas wise to the gambit and incidentally rob the film of humor or even logic. Farce might do without the latter, but this insulted a public spoon-fed like children, bad word of mouth the result. Surely there were smoother ways out of the mess, but Metro had not time or inclination to fashion a fix. Two-Faced Woman was textbook instance of too many cooks spoiling broth. Garbo took brunt for being most visible offender, her more laughed at than with. She was said to have big feet, at least to Tex Avery and Hollywood Steps Out reckoning, Warners’ animated demolishment of star vanities offered a same year as Two-Faced Woman. I over time saw enough Two-Faced fragments to assume overall badness, ads as here incentive to face music that was ninety-minute whole. Like much we dread, Two-Faced Woman came off not half so wretched, joy enough in sections to forgive the rest. GG rhumbas, much publicized then, enjoyable now and not just for her but crowded and dancing ensemble in night club setting. Remember a same season’s Deanna Durbin and Charles Laughton cutting rug for It Started with Eve? This evokes that, and pleases. Slapstick on skis does as well, even if Garbo and co-star Melvyn Douglas went nowhere near snowy location. This was fun enough to make memorable chunk of Robert Youngson’s Big Parade of Comedy in 1964.


Idea of Two-Faced Woman was to go Ninotchka one, no plenty, better. If Garbo was out of character then, watch her wildly so now. Critics and former admirers compared it to seeing one’s grandmother fallen down drunk. Considering appetite for comedy increased with onslaught of war (Two-Faced playdates mostly for ’42), I’m surprised the show didn’t do better, again blame heavy paw of censorship known, written about, reviled, trades and mainstream press all over the controversy. Would-be reassuring ads were like being slapped with bladders. Did her public not trust their “favorite” star to amuse them? “The New Garbo’s a Darbo” fooled few. Elsewhere for Leo, Joan Crawford in A Woman’s Face showed a loss, as did Norma Shearer’s last two, plus Jeanette MacDonald in I Married an Angel. To necessarily clean house was to let more than Garbo go. It helps to read about Two-Faced Woman ahead of watching, this to reach understanding of how and why so much went wrong (Mark Vieira gives a best account in his Garbo book). Failed films can fascinate where we know troubled background. There didn’t seem to be incentive enough at Metro to find a new direction for Garbo. Partly that was her own fatigue and detachment from the character of “Greta Garbo” which would have to change now in order to survive. Madame Curie, proposed and GG-rejected before, might have worked (did for Greer Garson), being European set with its lead harvesting uranium. Garbo had always been a fish out of MGM water, self-conscious for lack of English language skill and formal education. There were too few who’d speak for her, Garbo’s own interactions difficult for all concerned. Her powers before the camera were instinctive and maybe she understood them least of anyone. With enough money now to quit, why not quit?


UNFORTUNATELY, OURS --- What fast shuffling this was, east coast handlers faced sudden with Roxy crash and Preston Sturges’ new comedy burning. Pictures had opened soft before, never so gelatinous as this. Unfaithfully Yours was funny, right? Seems few thought so, or did they give it a chance? Zanuck had confidence from script to screen, said this was some of best writing he’d ever come across, Sturges direction his customary sure-footed. For all intent/purpose, this should have been a triumph along past line of Morgan Creek, Hail Hero, stack of others that pleased for Paramount. Skill at anything starts, peaks, eventually fades, whens and whys debated from there to frustrated forever. No crystalline ball would tell why Unfaithfully Yours failed but fail it did, far from enough admissions collected at Roxy doors. Trades attributed disaster to scandal the result of self-administered overdose by Carole Landis, late of Fox employ and personal-involved with Rex Harrison, unfaithfully hers as he similarly was to Mrs. Harrison, nee Lilli Palmer, Brit player lately known and liked in American films. A public but lightly tolerant of Harrison now viewed him as cad incarnate, cheating upon his wife and driving likeable Landis to suicide. Go see a movie, let alone a comedy, with this guy? Let's not, said 1948 viewership. Flap got beyond fan press and splattered all over Unfaithfully Yours. For Fox to offer laughs along lines of marital infidelity was ill-timed in earnest, Harrison as harried husband a fool’s errand for publicity. What was needed, desperately so, was a new as in radically new, slant for selling. Toward this came a pressbook supplement with ads aimed noir-ways, murder a principal theme, “the hands around her neck will hold a razor” proposing fate for sultry Linda Darnell with Preston Sturges also-ran below a cast unlikely except for comedy. Rudy Vallee somberly intoning “Just how far can you let a woman go?” (by Rudy’s offscreen measure, skies were always the limit).


We’d call these ads ludicrous and marvel how anyone could be fooled by them. Were they? Too little, too late was this change in direction. Sturges surely blanched in event he saw such would-be last minute rescue, or maybe they appealed to his well-honed sense of irony. I like particularly the ad with Darnell posed against a spider’s web and razor hovering like for Spellbound three years before, her a ringer for Gale Sondergaard as Universal’s spider woman. Does sinister-depicted Rex Harrison evoke departed Landis where he warns, “If a woman plays around, she deserves what she gets”? Such measures as here weighted an already sinking ship, Unfaithfully Yours sleeping among fishes with $1.3 million lost. The snakebite would not heal, though there are proponents. Maltin Reviews gave it four stars (“often side-splittingly funny”). Criterion issued a DVD, but no Blu-Ray to follow. We can stream Unfaithfully Yours at Amazon and elsewhere in High-Def. Changes I’d retroactively apply? Instead of Rex Harrison … Eddie Bracken, idea of him committing murder absurdity on its face. Trouble was Harrison too believable as potential killer, at least in the dream scenes. He’s so mean to Linda Darnell in “reality” parts to turn us off, shouts too much of dialogue at Vallee, Edgar Kennedy, Al Bridge, others. I wanted one or all of them to take a poke at him. Best line, a Sturges jewel (“You’ve got it, boy, you don’t have to yearn for it”) spotted in the trailer as sample of “sparkling dialogue.” This preview as prepared prior to release may have been portent for pall to come, Unfaithfully Yours described as “six kinds of picture all rolled into one,” kinds cited as great music, sheer terror, hilarious comedy, tense drama, earlier referenced sparkling dialogue, and high temperature romance. In other words, Fox was in trouble and by evidence of this trailer and schizophrenic ads, knew it.

8 Comments:

Blogger RichardSchilling said...

Two-Faced Woman might play better in its uncensored version, which still exists and was shown at a George Cukor film festival in London in 2004. The GarboForever website has a detailed, scene-by-scene analysis of the differences. The infamous telephone scene with Melvyn Douglas, tacked on by MGM to appease the censors is nowhere to be found in the original version . Unfortunately, the WarnerArchive has shown very little interest in Garbo's films, so I won't hold my breath for this or the uncensored version of Mata Hari being released. I don't even see Garbo's films on TCM that much anymore.

8:01 AM  
Blogger John McElwee said...

Phil Smoot considers Garbo and Melvyn Douglas:


While I really like the excellent (almost predictive) movie "Grand Hotel"
(and "Dinner at Eight" which I somehow put in the same category — although no Garbo in 8),
I've never been into Garbo.

The only reason I have the blu-ray of "Ninotchka" is for those 3 minutes of Bela Lugosi. I still don't find the movie funny.
And, while it makes me happy to know that Bela was in a movie nominated for Best Picture, it's a pretty small scene.

Did not know about the follow-up pairing with Garbo & Melvyn Douglas
(who I only knew & admired in the 60s "Hud"),
and
later appreciated when we finally had a blu-ray so I could see how excellent 1932's "The Old Dark House" was and still is - - with another discovery being 1933's "The Vampire Bat" as a pretty good film once we had copies that we could really see - - I liked his Melvyn Douglas' performance in both films.




3:27 PM  
Blogger DBenson said...

Disney gave Garbo slightly outsized feet in "Mickey's Gala Premiere", "Mother Goose Goes Hollywood", and "The Autograph Hound", but it was more a detail than a full-fledged gag.

"Two Faced Woman" owes a little to "Quality Street", a chaste period piece by James Barrie. A dour spinster assumes a vivacious young alias when an old suitor returns to town, then resents that he's attracted to this creation. Lubitsch's "Merry Widow" flirts with the same idea: The titular widow, famously in mourning, declines to raise her veil for a romantic rogue. Later, in the guise of a playful courtesan, she meets him again and puts him on the defensive. Marion Davies did a talkie comedy where a beautiful secretary, tired of losing jobs due to amorous bosses, creates a dowdy bookworm persona. Now employed a man she's attracted to, she has to present her real self as a relative while maintaining her created identity at work.

"The Lady Eve" is perhaps the pinnacle. A con woman puts on a respectable fake identity to wreak vengeance on the man who broke her heart. He returns to the con woman, repentant and seemingly unaware of her other identity. In the end they seem to be speeding towards what is probably an unwed act.

Interestingly, it's a frequent theme with genders swapped. There's a Charley Chase two-reeler in which dull husband Charley pretends to be his rascally twin brother, intending to make his wife appreciate his boring self. Danny Kaye, Don Ameche, and others have played similar plots, usually reacting in horror when wives/girlfriends, onto the deception, play along.

5:53 PM  
Blogger John McElwee said...

Dan Mercer considers Garbo's mystique:


There is a character in "Dinner at Eight" who describes herself as a "Garbo widow." This was an amusing plug in an M-G-M film for the studio's great star, but it also suggests that her audience was largely composed of men devoted to her beauty. True enough, she was presented in her films as an object of fascination for men, but I have the impression that most of her audience was made up of women. They enjoyed seeing themselves in her, in being just as fascinating, being posed with the same moral and emotional dilemmas, and in suffering as she did in the resolution of those dilemmas.

Garbo's allure was invariably mysterious--one never really knew who she was, such were the depths behind the beauty so evident to the eye and the characters she played--but this also allowed her audience to invest themselves in her imaginatively, since there were no obvious contradictions between her inner life and their hopes and desires.

"Ninotchka" was a big change for Garbo, but the famous tagline, "Garbo Laughs!" might have been intended merely to indicate that this was a comedy, her first. She had, of course, laughed in other films--that is, a visual impression of laughter accompanied by a curiously dry, rasping sound--a peculiar simulation of laughter--and her laughter in "Ninotchka" was no different. The film proved to be a big hit, however, and invariably the tagline became associated with the revelation of a new Garbo, one who was more accessible and fun.

As you say, "Two-Faced Woman" was intended to go "Ninotchka" one better. Consequently, the rather magnificent introduction of the earlier picture to Garbo hilarity was dribbled away in silly descriptions of what else she could do. The effect was rather like that of the initial success of talkies made by silent film stars, when people were attracted by the idea of hearing as well as seeing them. There was usually a falloff for the follow up films, since too often the stars were less interesting in the talkies than in the preceding silent films.

Garbo had become more conventional and seemingly more accessible, but in making her so, M-G-M had given away the mystery that allowed her audience to become who she was for an hour or so. The new Garbo was little different from other stars and as limited in the degree to which her audience was allowed to identify with her. They came to see "Ninotchka," had their laugh, and then went away to find their enjoyment elsewhere in the future.




7:31 AM  
Blogger Apuleius said...

My feeling is that genuinely dark comedies about murdering one's wife aren't box office gold, so the commercial failure of "Unfaithfully Yours" isn't surprising, though it's one of Sturges' best films (his worst, "The Beautiful Blonde from Bashful Bend" came next). Casting Eddie Bracken instead of Harrison would have broadened the film and lessened its black comedy, and while that might have made for better box office, Eddie would have been hard to accept as a highbrow composer. Part of the film's comic charge is in seeing the imperious, snotty main character become as clumsy and oafish as anyone else when putting his plans in action.

In subject and tone, the film is an outlier in Sturges' work, so I'm not surprised Criterion has re-released his more "typical" films first. On that note, why haven't "The Miracle of Morgan's Creek" and "Hail the Conquering Hero" been released on Blu-Ray yet?

7:15 PM  
Blogger Jorge Finkielman said...

The infamous telephone scene from TWO FACED WOMAN, never changed anything for me. The film is OK, no masterpiece and not so different to other comedies from the same time, even with the refilmed ending. In fact, this film is a remake and the same story had been produced before, and I would love to see comparisons with the other versions.

UNFAITHFULLY YOURS is also ok, but not a great film either. Somebody did think that it was good enough to be remade many years later with Dudley Moore and Natassia Kinsky.

7:25 PM  
Blogger Filmfanman said...

Had the role been that of a successful big-band leader/front man, rather than of a "highbrow" classical music conductor, casting Bracken in the role may have worked; and in that case, the musical numbers would have helped the comedy along too, which "classical" music simply never does - except in parody , as in Warner Brothers' cartoons. That kind of music simply takes itself too seriously for "popular tastes".
Even more points could have been scored by this film in those hypothetical circumstances had the big band music used actually been any good - and that in turn could have made the film more memorable for its music, too.
I think the commercial problem with this movie was to attempt to use "yesterday's music" - classical music, that is - in a central role, while trying to make a hep, "cutting edge" 1940s comedy.

9:26 AM  
Blogger Reginald Hartt said...

Garbo was wise to leave when she did. She would have wound up playing mothers, grandmothers and who knows what. She was also smart to never appear as a guest on TV. I like UNFAITHFULLY YOURS.

8:18 AM  

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